ASSIGNMENT 4



ASSIGNMENT # 4

Case Study

Kraft Foods Inc. announced plans to switch its stock-market listing to Nasdaq OMX Group Inc. from the New York Stock Exchange, lured by the prospect of cost savings and the marketing visibility afforded by Nasdaq's landmark advertising billboard in New York's Times Square. It is the first time that a member of the benchmark Dow Jones Industrial Average index has switched between the Big Board and Nasdaq. Kraft, with a market value of almost $68 billion, has been listed on the Big Board since 2001. Nasdaq and NYSE are engaged in a fierce battle to win ...