Assignment 3

Assignment 3

Introduction

The paper discusses the marketing mix of Stuart Cellars, which is a family run winery. The paper keeps in view the strategies and tools that the company uses to target the right customer at the right time and getting the most of the marketing campaigns.

Marketing Mix of Stuart Cellars

Price

Pricing decision has the principal importance in the marketing strategy for both the consumer and for services. Stuart Cellars gets positioned as a premium brand; therefore, the pricing strategy relies on the customer's perception. Customer perceives the prices to be exactly related to the brand superiority, and this is the value they gain from the brand. This is one of the significant pricing tools used on Stuart Cellars that relates a psychological targeting of the customers.

Promotion

The promotion in services is performed through four traditional forms of power which influence sales and products these forms are mentioned below:

Advertising that includes the sale of product through the selected distributors.

Public Relations (Publicity): defined as no person stimulation of demand for consuming news service commercially important about it, in any form or obtaining favorable presentation in a way not paid by the sponsor of the service.

Promotion of sales, marketing activities other than advertising, personal selling and public relations to stimulate customer purchases and the use and improvement of effectiveness of the dealer.

Product

In the case of Stuart Cellars Convenience products typically require a wide distribution in order to sell sufficient quantities to meet profit goals, therefore, the distribution widely spreads across the distribution channels. The average consumer gets a more affordable wine, slightly sour taste, a few sharp in flavor. In fact, the need for this huge audience in a good "soft" to taste wine remained unsatisfied that did not escape from the watchful eyes of producers and the United States. Generations have grown up ...