Assignment # 2 Recruitment, Training and Compensation

Assignment # 2 Recruitment, Training and Compensation - Marriott

Overview of the Organization

The people at Marriott understand that there strength is actually rooted within their core values, that is putting their clients first, embracing all kinds of changes, pursuing excellence, acting and performing with integrity and serving the world in the best way possible. The people at Marriott truly believe that all these values and principles are their true legacy as well as their future. As the people at Marriott pursue their vision and the mission to make Marriott the world top hospitality company in the world, they never lose sight of their primary founding principles. Also, they are very proud of their heritage. This is the actual reason that their company is in a continuous evolving and growing stage, but even then, they remain true to who they actually are.

Recruitment Strategy

The Marriott international operates nearly 3500 hotel properties all through the world under its distinct brands and its portfolio. The evolving and growing brand lineup of Marriott, which consists of Marriott Hotels and resorts, Renaissance, JW Marriott, Autograph Collection, EDITION, Residence Inn, Courtyard by Marriott, Fairfield Inn and Suites, The Ritz-Carlton, Marriott vacation Club, Springhill Suites, Grand Residence and ExecuStay all have properties which fall under the following tiers: Collections tier, Luxury Tier, Signature Tier, Extended stay tier, Selected Service, and Lifestyle and Boutique Tier. Until some time back, Marriott used to follow a portfolio approach or rather an approach of “one size fits all”. These approaches were primarily used for the purpose of branding, advertising and marketing efforts that were being made all across its disparate locations that are mostly owned by a number of independent franchisers (Sheth, 2009). For several years, each and every property of Marriott was offered the same level of support from the corporate office of Marriott, as far as marketing and advertising are concerned, regardless of the brand and of the location.

As a result of this, each and every separate property became responsible for all of its own personal marketing and advertising efforts (www.marriott.com). This whole procedure implied that there was a very little amount of consistency from different locations or for different brands. In addition to that, Marriott also had no simpler way to share the marketing materials and to form collateral between its various properties and corporate headquarters. As with the passage of time, the ...