ASSIGNMENT 2

Assignment 2

Assignment 2

Introduction

This paper intends to discuss the significant factors associated with the business environment prevailing within United Kingdom. United Kingdom is assumed to be an important hub for businesses mainly because of its location and its underlying importance within the European countries. Moreover, the extended tourism also makes the premises of United Kingdom extremely suitable for business environment. However, financial distresses have impacted the business situations within United Kingdom as well like any other country in the region. This paper will discuss about Coca Cola United Kingdom for the purpose of reflecting different aspects of business. The company has been chosen mainly because of the fact that the company is huge and operates globally.

Moreover, mission, goals, strategic objectives of various organisations in comparison with Coca Cola will also be observed. Impact of stakeholders over the mission and vision of organisations and the level to which Coca Cola verifies its expectations of stakeholders will be discussed. On a macro level, overall economic system of United Kingdom along with its recent fiscal and monetary policy will be briefed in the paper. Competition and regulatory mechanisms of any country is also important for its overall business survival and growth and thus the competition and regulatory mechanisms of United Kingdom will be discussed. The impact of market structures over the organisational decisions and the influence of market forces over the business activities remain an important aspect of this research paper.

Business and cultural environment of Coca Cola United Kingdom will be discussed in order to make the readers aware of the fact that how the overall business situation of the country tends to impact the business and cultural environment within organisations. International trade and other global factors which tend to impact the business environment and survival within United Kingdom will also be discussed. Lastly, the role and impact of policies created by European Union in relation with the overall impact over the businesses of United Kingdom will be observed. The purpose of this paper is to make the reader aware about different aspects of business environment prevailing within United Kingdom.

Discussion

Coca Cola United Kingdom

The overview of the organisation chosen tends to provide a brief background of the Coca Cola United Kingdom. The World War II provided an opportunity to the Coca Cola to spread its business overseas. Coca Cola has exceptionally well established and long background of providing people with intense quality and refreshment within their lives. Being a part of American lifestyles, Coca Cola tried to brand itself globally with intent to provide refreshment to the people worldwide. Coca Cola remains one of the most important companies of the beverage industry. Being a global company, Coca Cola tends to create trends for the companies who wish to establish themselves as a global and emerging company. Despite of being in the beverage industry for a long period now; the Coca Cola Company keeps on innovating in order to meet the requirements of the customers more ...