ASSIGNMENT

Thomas Cook: Long Road to Recovery?





Thomas Cook: Long Road to Recovery?

Introduction

Strengthening business and invest for the idea of growth should be enablers of any successful travel agency business. The idea about a package tour or a package holiday includes incredible facilities that are associated or related to the traveling services that includes getting to the desired place or looking for perfect accommodation to live. There are many travel agencies and reputed companies which have been providing customers with such exceptional experiences and its facilities of travelling and accommodation when they are travelling. There are a many ways of transportation that are provided by the travel agencies and companies to the customers. A packaged holiday can be seen as a bundle as a whole consisting of travelling and accommodation. Such packaged holidays are managed by the operators of the tour and are then sold out to the customers who are looking for them. Thomas Cook Group is one of the leading groups of travel agencies and companies of modern world.

Thomas Cook Group Plc is one of the known international travel company in British that is listen among other companies in the London Stock Exchange. It was established on 19th June of 2007 and was merger with Thomas Cook AG which is the successor of MyTravel Group Plc and Thomas Cook & Son. Technology, customer insight, product, brands, financial rigor, and customer insight are enablers for the business operations of Thomas Cook & Son.

Discussion

Analysis from Proposed Readings

Article I: Thomas Cook takes big step to recovery

The article in The Telegraphy explains about role of Thomas Cook in order to achieve a crucial milestone for taking big steps for recovery (Kaushik & Bhatnagar, 2008, n.p.).

The comparison of the company with the losses from same point in the last year reveals about an emergency bail-out for its collapse from lenders. The pre-tax loss surcharges for next six months to generate profit of the lion's share to languish tour operators to traditionally assess the airlines and tour operators. The strategic alliance of Thomas Cook with Belgian, UK, and German airlines explains these initiatives of sprawling business to sell off its unprofitable area to the Canadian division.

Article II: Thomas Cook shares plunge as UK austerity and Arab Spring take toll on holiday business

This article explains financial performance of the company during Arab Spring and UK austerity in the context of holiday businesses. The profit margins in the UK escalated which maintains competitive prices for the attraction of vigilant customers which is regardless of increasing oil prices contributing to more expensive to fly (Brassington & Pettitt, 2006, n.p.). Tunisia, Morocco, and Egypt are tourist destination regions that were also hit by this turmoil as operating profits decline to about £40 million lower than a year ago.

Video Readings: Thomas Cook sees losses widen on higher fuel costs

The critical observation and analysis of video explains about struggling period of this travel group i.e. Thomas Cook that reports about wide and heavy losses for two major reasons ...