Assignment

Critical Review

The article which I selected for critical review is “The Strategic Positioning of Coca-Cola in their Global Marketing Operation” by Demetris Vrontis. This article is about the strategies used by the world famous company Coca-Cola for positioning in the operation of global marketing. The selection of goal is the beginning stage of the plan of marketing. Goals should try to find out the answer of the question that what is the target chosen by the company that where would they like to reach?

Target Market Selection

When the analysis of situation is finished, and the objectives of marketing determined, consideration turns ...