Assignment
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Assignment
Assignment
Task 1
1.1 Questionnaire
Consumer buying preferences towards perfumes
Name: _____________________________
Gender: ____________________________
How often do you use perfume?
Trice a day
Twice a day
Once a day
Once in two days
Do not use
Do you consider price as a factor while buying perfume?
Yes
No
Do you consider quantity as a factor while buying perfume?
Yes
No
Do you consider fragrance as a factor while buying perfume?
Yes
No
Do you consider brand as a factor while buying perfume?
Yes
No
Do you consider packaging as a factor while buying perfume?
Yes
No
1.2
How often do you use perfume?
Price
Quantity
Fragrance
Brand
Packaging
Trice a day
yes
no
yes
yes
no
once in two days
yes
no
yes
yes
no
Once a day
yes
yes
no
no
yes
Once a day
yes
no
yes
yes
no
Twice a day
no
yes
yes
yes
no
Twice a day
no
no
yes
yes
yes
Twice a day
yes
yes
no
no
yes
Once a day
no
no
yes
yes
yes
once in two days
yes
yes
yes
no
yes
Once a day
no
no
yes
no
yes
Once a day
yes
no
no
no
yes
Trice a day
yes
yes
no
no
no
once in two days
no
no
yes
no
no
Once a day
no
no
no
yes
yes
once in two days
no
no
yes
yes
no
once in two days
no
no
no
no
yes
Do not use
yes
yes
yes
no
no
Once a day
no
no
no
yes
no
Trice a day
no
yes
yes
yes
no
Once a day
no
no
yes
yes
yes
Once a day
no
no
yes
no
no
Twice a day
no
no
no
yes
no
Twice a day
yes
yes
yes
no
yes
Twice a day
no
no
no
yes
no
Trice a day
no
yes
no
yes
no
Once a day
no
no
no
no
no
Twice a day
yes
no
no
yes
yes
once in two days
no
no
no
yes
no
once in two days
yes
no
yes
yes
yes
Once a day
yes
no
yes
yes
yes
1.3
For the given questionnaire, quantitative data is collected. The variables in the study are categorical variables that are they are nominal.
1.4
Primary data for the study of consumer buying preferences towards perfumes is collected which is the raw data, that is applicable to a certain objective or original data collected by the researcher for the research problem at hand. The objective of the research is to identify what the buying preferences of consumers towards perfumes. In this purpose situation, this type of primary data is helpful as data relating to consumers buying preferences for perfumes is important to gather.
Task 2
Price
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
yes
13
43.3
43.3
43.3
no
17
56.7
56.7
100.0
Total
30
100.0
100.0
From the above table and graph relates to the price as the important factor while buying perfumes. It is indicated that most of the students state that they do not consider price while buying perfumes as it is not an important factor.
Quantity
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
yes
9
30.0
30.0
30.0
no
21
70.0
70.0
100.0
Total
30
100.0
100.0
In view of given table and graphical representation, it is found that quantity is also not an important factor while buying perfumes, as in view of 70% students, quantity is not important; however, for 30% quantity is important.
Fragrance
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
yes
17
56.7
56.7
56.7
no
13
43.3
43.3
100.0
Total
30
100.0
100.0
It is noted that fragrance is the influential factor while buying perfumes as 57% believe that it is important, though remaining 43% do not give importance to fragrance of the perfume.
Brand
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
yes
18
60.0
60.0
60.0
no
12
40.0
40.0
100.0
Total
30
100.0
100.0
Along with fragrance, brand is also significant and imperative factor of buying perfumes because 60% of students consider it is important; however, remaining 40% do not give value to brand name.
Packaging
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
yes
14
46.7
46.7
46.7
no
16
53.3
53.3
100.0
Total
30
100.0
100.0
From the given table and ...