ASSIGNMENT

Assignment

[Name of the Institute]

Assignment

Employer / Workplace:

I work at Coca Cola in the sales department, and my duty and responsibility is to increase the sales and achieve my target given by the manager. I have to sell the products of Coca Cola in the market by attracting customers and providing them with proper knowledge related to Coca Cola products.

Topic Area in Marketing

The topic area of this research is to study the growth trends of Coca Cola since 2000. Coca Cola has tremendously achieved growth in the past years, and today it stands out as the world's best brand (Vrontis and Sharp, 2003). This growth is a result of the tremendous efforts of the management of the company and their marketing efforts. The topic is to analyze and evaluate the global trends of Coca Cola, which has helped the company in maintaining its position in the global market.

Study Questions

The study will focus on the following questions:

What is the marketing mix of Coca Cola?

How Coca Cola has brought changes in its products?

What is the target market of Coca Cola?

What is Coca Cola's future marketing plan?

What marketing strategies has Coca Cola used that far?

What is the target market of Coca Cola?

How has Coca Cola achieved its desired sales and profits?

Individual Background

Coca Cola is an international organization which is operating in more than 400 countries. It deals in the beverage industry and is leading the industry since years. Coca Cola is a competitive brand, which has made its place in the market competing against several brands. Coca Cola is considered as the leading brand and is ranked as number 1 international brand according to the ranking of 2011. Coca Cola deals in the beverages industry and provides people with several products. It is a well-known name and people all around the world knows about ...