Apple has partnered with Sony, Motorola, Phillips, and AT&T in the past in the form of economic alliances. Apple has relied on innovation; to set itself apart from any other brand and has managed to form a globally recognized brand. Through this international strategy, Apple has been able to achieve unparalleled success in distinct product markets, regardless of the previous growth in the respective market. Innovation has helped Apple to render the rest of the competition and the market dynamics, as a minimal influence on its performance. At Apple, the internationalization policy is part of economic policy and business. The ...