Assignment

Product

A shiny new Ferrari

Service

A round-trip plane ticket to Fiji

Product Analysis

Buying a Ferrari sports car will be a dream machine for an enthusiast particularly younger in age. A consumer excited about performance, speed and looking forward to an exhilarating experience and life style. There can be a lot of factors related to the image of the consumer about himself. When a product garners enough consumer attention and affection, this creates brand loyalty, in other words the consumer will be more likely to purchase that particular product even though competitors may offer it at a lower price. (Foxall, G. Pp. 67)

A good marketing ...