Currently, the health or organic food markets faces a problem of having a relatively very small number of buyers that are interested to buy grocery. Through processes of streamlining, most of the companies dealing in organic food industry introduced more brands of private label, invest money in Information Technology, and also used techniques of centralizing merchandising, pricing and buying. Wild Oats like other leading companies wants to attain and achieve leadership position in cost in its dealing market. In simple words, it is easy to say that low cost approach is used and focused. For Wild Oats, this technique ...