ASSIGNMENT # 6

Assignment # 6

Name of the Writer

Name of the Institution

Assignment # 6

Distribution Channels

In the global market, Hypermarkets and Supermarkets is the leading distribution channel for deodorants, reported 49.7 percent of the value of market. As compared to the deodorants' distribution by independent retailers reported 17.5 percent of the international deodorants market in terms of value.

There are three traditional distribution channels. Channel 1 - has comprised of four stages, producer sell the product to the wholesaler in a bulk quantity then wholesaler sell the product to retailers in smaller quantity and then final consumer will bought it; Channel 2 - has three steps, retailer act as a intermediary between producer and consumer; Channel 3 - is a direct distribution channel in which producer directly sell the product to its customer without any intermediary (Groznik & Maslaric, 2012).

Arimount sell its deodorant by employing Channel 2, in which Arimount sell deodorant to its retailers and then consumer will bought the product from retail outlets. The process of effectively and efficiently making and receiving deodorant to the end consumer needs a network of marketing logistics. In actual fact, the distribution of the deodorants must proliferate by means of intermediaries' series usually bought by customers weekly.

Intensive distribution will be used, where Arimount's deodorants are stored in the large number of outlets. This strategy is widespread for essential supplies, soft drink beverages, magazine, and snack foods; similar, in the case of deodorants. The aim of using intensive distribution by Arimount is that it offers saturation market coverage by employing all accessible outlets. For deodorants, total sales are directly associated to the outlets' numbers brought into play. Intensive distribution is selected as there are a varied number of acceptable brands from which customer can choose from. In simple words, this distribution intensity is selected because the ...