Assignment



Assignment

Introduction

The term marketing is defined as the art or science to meet the needs of customers and gain profits at the same time. Marketing is also the set of activities to achieve a profit through consumer satisfaction with a product or service for a market with purchasing power, and willingness to pay the fee (Finch, Julia, 2010, p. 7-8). This paper focuses on the study and analysis of the marketing activities that TESCO employees and which helps it in achieving growth and success.

Company Profile

Tesco came into existence in 1919. It was Jack Cohen's idea that gave rise to such a huge and gigantic organization. Tesco is involved in grocery and general merchandising retailing. Tesco is considered as the number three largest retailer in the world if we gauge its position in terms of revenue. First store of Tesco started its operation in 1929. Tesco is one of the companies that are listed in London Stock Exchange. Tesco has diversified both geographically and into areas such as retailing of books, clothing, electronics, furniture, finance, telecom and music download. Tesco is operating over 3,700 stores globally and employing over 440,000 people (Finch, Julia, 2010, p. 7-8). Tesco operates in 13 countries outside the UK, Republic of Ireland, Poland, Czech Republic, Slovakia, Hungary and Turkey in Europe; India, China, Japan, Malaysia, South Korea, and Thailand in Asia, and the U.S.

Tesco is the most recognizable name in the retail industry as it is counted in one of the leading food retailers in U.K, an estimated 15.5% share of the total market. Tesco is also designed to increase their share of non-market. The two most important factors for the success of Tesco in listening are to customers and learning from mistakes. Offering quality products at low prices and put local people first in the way they conduct their business as their main strategy. The British supermarket company Tesco is now the fourth largest retail chain in the world, employing 450 000 people and has a growth rate of 13% annually (Finch, Julia, 2010, p. 7-8). However, things were not always smooth sailing for the big retail in 1992 was forced to shift its strategy, focusing squarely on the shopper.

Evaluate how marketing activities contribute to the achievement of organizational objectives.

TESCO is the first food retailer in the UK and the third world. They distribute mainly in the UK, but also a few in Europe and Asia. Tesco is present in the food and non-food (textile, pharmaceuticals, computers, optics, TV Hi-Fi Video, home appliances, travel, etc). It also provides telephone services via Tesco Mobile (250,000 customers) created in 2003 in partnership with O2 , a number of industry in Britain. Result of all this, between 1999 and 2008, Tesco has increased its turnover and profits by three by five (Finch, Julia, 2010, p. 7-8).

Paying special attention to customers, competitors and the marketing environment - this principle has helped the company Tesco to become UK's largest network of grocery stores. Under pressure from Asda, Sainsburys and other competitors', ...