ASSIGNMENT

Assignment



Assignment

Introduction

Apple Inc, one of the largest U.S. corporations. Apple Inc. is a computer manufacturing company that is working globally. Apple grew very fast in a little time due to its strong culture, hierarchy, policies and the innovation which truly made the company achieve prosperity. Initially the company was based Apple Computer in 1976 by three people, but the third co-founder does not believe in the success of the venture and sold its shares (10%) for 800 dollars. However, the company has become one of the few in the industry, quickly conquered the market. The first personal computer (Apple initially began to specialize on them, rather than bulky computers that occupied an entire room for) Apple I became quite popular. This was the first computer, which had a built-in support for a keyboard and connected to a monitor, i.e., prototype of the modern desktop PC. The real success is waiting for the computer Apple II, released a year later, because that's what he was destined to become the first mass model, which are used not only in companies and research centers but also at home. It was a real computer revolution. The organizational structure of the company is made is such a way to be more competitive in a critical juncture in the company's history. The organizational culture of Apple is very unique with the drive to outperform and succeed with the high involvement of the employees. Apple has been continuously involved in the innovation process and is hoping to be the market leader very soon because of its strong encrypted culture and structure (Wozniak & Smith 2006, 12 - 56).

Financial position of the company Apple Inc. is good as we have seen that the sales are increasing. Even though the profitability is increasing, it is increasing with a very slow pace. This shows that the company sales are increasing but there are some other factors involved in it which affect the company negatively. The company overall financial position is good but it can be better. For a more comprehensive view of the company financials, the table given below can be referred.

Income Statement

Revenue

108,248m

Net Income

25,921m

EPS from Continuing Operations

27.67

EPS - Net Income - Diluted

27.67

Revenue per Share

117.43

Balance Sheet

Total Assets

116,370m

Total Liabilities

39,755m

Shareholders' Equity

76,614m

Total Assets per Share

125.22

Net Assets per Share

82.46

Cash Flows

Cash from Operations

37,528m

Cash from Investing

-40,419m

Cash from Financing

1,443m

Capital Expenditures

4,259m

Cash Flow per Share

40.06

Business environment

The Apple Computer Company is arguably one of the most innovative technology companies to emerge in the last three decades. Apple, Inc. is responsible for bringing to market such products as the Macintosh desktop and portable computer, iPod and iTunes, and most recently, the iPhone. The success of the company can be traced to the ingenuity of their founder and CEO, Steven Jobs. This philosophy has always been to create products that consumers will find easy to use and marry innovative technology to work productivity and personal entertainment. Throughout its history, Apple Inc. has accomplished these goals. However, with a growing line of products, a competitive market landscape, and an unpredictable technology lifecycle curve, ...