Assessment of Ads

Assessment of Ads

Introduction

Advertisements these days are an inevitable part of our lives. Whether we are travelling to work in the morning or relaxing at home at night watching TV, there is no chance we shall escape advertisement campaign of companies operating in cut throat environments. These ads are there on the billboards, they are there in the newspapers and magazines we read and they are all over the TV channels. They are free entertainment and they are free information (Walker, 2009). The importance of advertisement for these firms has escalated exponentially over time. The advertisements are the first point of contact for most customers in todays on the go lifestyle.

In this context, it is imperative to state that not all the advertisements manage to achieve the objective they are made for. This is true for both print ads as well as video ads. An advertisement that does not communicate the point of view of the company, fails to create the desired positioning for the company and the product is essentially a waste of company budget and resources. As a student of marketing and advertisement and as a prospective marketing manager of future, it is imperative for me to assess advertisements (Spotlight, 2012). This means that ads can be both good and bad. There are ads that work for the company and there are those that totally sabotage the company's reputation. The paper presents an analysis of two international print ads. While one of them is a revolution in terms of technique, the other one is not so good. These ads are analyzed from personal as well as marketing manager's point of view.

About the Ads

The print ad that has been selected and illustrated below is the advertisement that was made for Social Humanitarian emergency service by Publicis Conseil. This advertisement was launched in the year 2010 and is one of the most loved and influential ads for the year. This is a very good advertisement in that it manages to convey the message and create the impact (Terrance, 2009).

The second which has been selected for this paper has been made by Mudra Group, India which is one of the renowned advertising agencies in India. The ad has been filmed for Bangalore traffic police as a public service message for the masses of the country. The advertisement comes with the caption - Talk them dead, House-wife. “Don't talk while he drives” this advertisement I have selected as the ad which is not so good (Jin, 2011).

Selection of Ads

The selection of the two ads is based on my own feelings on the ads. When I first saw the first ad, it gauged my attention. I was interested in knowing what the advertisement is all about. I like the concept behind the ad. I like the ad's ability to deliver it well and connect with the target audience. The advertisement comes with the caption “The longer you live on the street, the harder it is to get off ...