ASSESSMENT 1

Assessment 1



Assessment 1

Snoey Software

Potential Annual Sales

Segment

Market Size

Marketing Costs (£)

Students

400000

350000

Laboratories

1200

75000

Consultants

12000

150000

Small Companies

24000

200000

Large Companies

6000

100000

Total

443200

875000

Value

Segment

Educational version (£)

Large-Scale version (£)

High-Speed version (£)

Students

25

40

75

Laboratories

125

300

1000

Consultants

100

500

750

Small Companies

75

250

500

Large Companies

150

1000

2500

Sales

 Segment

Educational version (£)

Large-Scale version (£)

High-Speed version (£)

Students

10000000

16000000

30000000

Laboratories

150000

360000

1200000

Consultants

1200000

6000000

9000000

Small Companies

1800000

6000000

12000000

Large Companies

900000

6000000

15000000

Total Sales

14050000

34360000

67200000

The sales of the Snoey Software Company, is calculated through the multiplication of market size of segment with the version.

Variable Costs

 Segment

Educational version (£)

Large-Scale version (£)

High-Speed version (£)

Students

4000000

8000000

14400000

Laboratories

12000

24000

43200

Consultants

120000

240000

432000

Small Companies

240000

480000

864000

Large Companies

60000

120000

216000

Total Sales

4432000

8864000

15955200

The variable cost of the Snoey Software Company for each version is calculated through the multiplication of market size of each segment with the given rate of variable cost for the Educational version, Large-Scale version and High-Speed version.

Profit

 Segment

Educational version (£)

Large-Scale version ...