ASDA AND STAFF RETENTION

ASDA and Staff Retention

ASDA and Staff Retention

Company Background

ASDA store Ltd is a supermarket in UK which sells goods and services such as financial services, groceries, garments, stuff toys and toys. It also deals in mobile telephone and has a mobile telephone network named ASDA mobile. ASDA is dealing in the wide variety of clothing under the name of George; this brand represents the best quality at affordable prices. The head office of ASDA is located in Leeds and is owned by Wal-Mart Stores. It is the biggest company worldwide and had the markets here of 17% in UK, however, after the company took over Sainsbury in 2003, the market share increased by 28% (Kouzes & Posner 2008, pp. 90).

Answer # 1

With regards to the survey that was conducted to analyze the attitudes of the employees, ASDA realized that lack of career progression was seen as a problem. Less than half of the hourly-paid staff agreed that ASDA offered ample opportunity of promotion. Therefore, a programme was designed by the company that aimed to train employees to become managers. Staff nominated itself to participate in the programme, but they had to meet criteria to enrol themselves in the programme. The programme was designed to provide training to employees with reference to levels that they had to pass to acquire a role at ASDA. However, there were also some limitations of the programme because the employees had to fulfil criteria to be eligible to participate in it. Moreover, the programme was time-consuming and somewhat complex (Beardwell, et.al 2004, pp. 187). Besides this, there were three steps in the programme because of which some employees felt hesitant and were confused. However, results of the survey shows that improvements could be seen after the implementation of the programme.

Answer # 2

Despite of ...