Article Summary

Building a brand, an owner at a time

The companies, who have an approach of expanding their business, can franchise. Franchising refers to sales of territorial rights to the foreign entrepreneur against sum of money. This is not a matter just of money but this is something from which the owner company avoids social and cultural differences, complex legal requirements and hands over the running of the business to another entrepreneur (Mallinder, 2012).

There are a few companies which avoid the legal rulings, court procedures, non-payment issues, contractual breaches and brand damage where they want to expand their business through franchising. ...