Article Response



Article Response

What was the cooperate blog used for?

The CEO of orbital Wines, Stormhoek's parent company, in collaboration with a well-known blogger, Mr.Macleod, wrote dozens of blog entries about the events, soliciting volunteer hosts, including bloggers and wine enthusiasts. (See stormhoek.com/blog). It has been seen that this company wanted to advertise its product and introduce it to many people. They need many visitor to taste the wine. For this they wanted to help a party. To inform people about this event they used bogging. It can be said in this case bogging was used as a tool for event management.

The range of events that an event management business can supply is impressive. They can arrange events for a small group of people or huge events with around 5,000 people attending. Most businesses contact an event management team because their expertise in the field should be second to none. Planning an event is a time consuming and stressful affair; it is also a costly one. Event management teams have contacts within their field in order to obtain the best price quotes and the most reliable service.

What were the host's blogs used for?

To provide visitors with all required information that they need. As it has been mentioned in this case an interactive map was integrated into the wiki using mashups software. This allowed dinner hosts to display a map of the location of the event. Also, guests could click on event on the map to make a reservation, get a reservation confirmation, send a query to the host, and receive photos of the house and the hosts. The company's wiki also had a link to host -blogger's home page.

What capabilities were introduced by the mashups?

A mashup is a web page or application that uses or combines data or functionality from two or many more external sources to create a new service.

It implies easy, fast integration, frequently using open APIs and data sources to produce enriching results that were not the original reason for producing the raw source data. To be able to permanently access the data of other services, mashups are generally client applications or hosted online. In the past years, more and more web application provide APIs that enable software developers to easily integrate data and functions instead of building it themselves. Mashups can be considered to have an active role in the evolution of social software and Web 2.0.

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