Article Response

Article Response

Introduction

In the response of the article, as information technology becomes more ubiquitous in both life and business activities, it becomes increasingly difficult to separate out the role of information technology in business activities from a description of the business activities themselves.

Investing right technology, which makes a company unique and effective, is not that easy to be decided due to measuring the process of IT is invisible in some manner. Also, it is hard to figure out its effects and future benefit to an organization. Because the use and knowledge of IT cannot be seen at once but decision of choosing a new technology must be faster than knowing well about the technology itself to be an winner among competitors who also seek a new and unique technology. However, even if investing a new technology would have pretty much risk one the other hand it also would be able to result in a sustainable advantage. To gain competitive and sustainable advantage, it would not possible to avoid the risk of investing a new technology.

Discussion

The article says that IT has a power to change the entire organisation such as size, net-profit, competitively, productivity, human activity efficiency and customer satisfaction when the investment is successful. The way executives access the successful investment that will result in a sustainable advantage has been discussed with many professions. CIO/CEO should concern the cooperated strategic plan between business and IT with keeping mind the financial matter and strategic goals. Also, it is important that CIO/CEO should mind how the acquisition of IT is managed. This matter of issues will be mainly covered through this report with previous studies in detail.

Executive must state at critical success factors such as the industry their firm operates in, the company itself, the environment, and time dependent organizational area. Also, CIO/CEO should be able to cover Management Issue for Business, Strategic and Competitive Issue, Planning and Implementing Consideration and Operational Items. This model present that to gain a competitive edge within the existing industry, competitors must take strategic actions to diminish customer or supplier power, Lower the possibility of substitute products entering the marketplace, and discourage new entrants.

IT would be able to increase power of supplier to figure out more efficiently the price for provided services to customers. Also, the firm would be able to decide the price as reasonable or to decide what they are exactly needed for business or what they do not necessary for business in more detailed view. This point of view, IT make supplier more selective and powerful. Customer can use IT to level up their position in the market place, at the expense of supplier power. Customer can force to cut down prices, can ask for better service and also will force to improve the quality of the product while supplier try to have better margin for their supplements.

According to the article, it would be not good way to accept all the buyers' requirements and neither to reject their ...