Article Analysis

Article Analysis

Summary

Antiglobalization accuse marketing in developing countries, undermining local culture, putting intellectual property rights ahead of human rights, which contributes to unhealthy dietary patterns, and unsafe food technologies, as well as promoting wasteful consumption. After a brief overview of the history of development theory and practice, the author describes how these four problems and submit rebuttal, based on the concept of marketing. The following sections examine some areas of similarity between antiglobal ideas and marketing, as well as some additional ideological differences (Witkowski 2005 7-23).

As noted, in order to implement marketing programs, business needs a plan that will help him ...