ART ANALYSIS

Art Analysis

Art Analysis

According to Greenberg, how art is different from Kitsch Objects

Greenberg was not the first who responded to the growth of modern mass culture. But this mass culture is most often understood to avant-garde artists and critics, just as the sum of the last vestiges of cultural periods, which will disappear under the influence of the new, avant-garde art, designed to encompass all of society. Representatives of the European avant-garde saw the disappearance of the last vestiges of the inevitable, because the laws of artistic progress for them were closely related to the technological and social progress. Greenberg, on the contrary, in his text argues that kitsch is not just a relic of earlier eras, but only a modern phenomenon - the same date as the avant-garde itself. For Greenberg's kitsch - a reflection of contemporary taste of the masses, which for this reason prefer kitsch art of the past. At the same time kitsch to a greater extent than the avant-garde, is a product of new technologies and new social order, because it continues to analyze the vanguard of the masterpieces of the past, instead they just use as it does of kitsch, which borrows from the "very mature cultural tradition ... his tools, his tricks, strategies, methods, topics and translates them into the system, discarding the rest” (Solomon, 1991, pp. 1-14).

In fact, Greenberg with great pessimistic about the prospects of the historic avant-garde, which in his view, more and more pushed to the economic and political periphery, together with the high art of the past. And at the same time, he is very optimistic about the prospects of kitsch, which seems to him more and more successful - though very unpleasant, and hated - rival avant-garde (Solomon, 1991, pp. 1-14).

However, these two rivals are too different in their objectives and strategies to enter the competition for real. Kitsch replaces the traditional arts, as the vanguard of his analyzes. Opening as a special phenomenon of kitsch, Greenberg makes it possible to analyze the new avant-garde kitsch in the same way as the historical avant-garde art of analyzing the past. We can say that without opening Grinbergova kitsch as a specific aesthetic and artistic field of pop art and conceptual art, as well as various practices of institutional critique, would have been impossible - despite the fact that their representatives are fond of criticizing Greenberg and Greenberg himself, these practices are not supported (Mabb, 2009, pp. 314-327).

Indeed, Greenberg, kitsch redefined as the only true manifestation of modernity, the true heir to the art of the past. His definition of the avant-garde as Greenberg has reduced its role to the analytical and critical interpretation of the glorious art of the past.. The next step would be to transfer only an analytical approach to the traditional art to its rightful heir, and it is kitsch. It is no coincidence critical attitude towards kitsch constantly accused of elitism, that is a manifestation of arrogance and antidemocratic attitudes of the ruling bourgeoisie (Mabb, ...