ARGOS WEBSITE ANALYSIS

Argos Website Analysis



Executive Summary

The purpose of this site is to promote the company and sell the goods they have on offer, the site also makes it easy to buy goods for people who can't go out of their homes to buy the things. It meets this objective very well, because there are many offers displayed on the front page which could attract potential customers and make Argos more profit. The site has a main bar at the top which shows the main categories of the products including kitchen & laundry, home & furniture, garden & DIY and others, the colour of this bar corresponds to the colour of the subtitles on the right hand side which show other offers customers might consider while shopping, this makes it look more professional because a standard colour scheme is used throughout the site.

Table of Content

Executive Summary2

Introduction4

Discussion: Website Analysis4

Home Delivery6

Online Reservation7

Store pick up8

Collection Process8

Benefits to Argos9

Conclusion10

References11

Argos Website Analysis

Introduction

This analysis reflects my first-hand experience with Argos and how they've executed their multichannel experience. The products I chose to buy were two ink cartridges for my printer. Despite the clear layout and structure of the Argos website, I could not find suitable cartridges for my printer based on the available product descriptions. After searching for the printer I own, the site provided a cross-selling option with the suitable cartridges for the printer. These cartridges were the same ones I had previously browsed but the product description was still missing the model of my printer.

After a search in Google confirmed that the cartridges were suitable for my printer, I was able to proceed with the purchase. The product descriptions might be adequate for casual shoppers but could use some improvement still. Buying “blindly” over the web without physically seeing the product is of course always risky, but when purchasing for example furniture or something else that needs to suit the customer's style and apartment, the Argos site could provide more product information and pictures from different angles. At the moment they lose by a mile when compared to competitors like Best Buy or Comet.

Discussion: Website Analysis

The “Buy or Reserve” call-to-action button stands out against the white background and is logically placed in the left side of the page. Above this is a box that allows customers to check the availability of the product in their neighbourhood with buttons enabling again reservations but also the home delivery option with an estimated delivery time. To me this seems quite clear-cut at this point, I have the option to have the cartridges delivered to me, and I can buy them and collect at the store. However, when I get to “My trolley” I discover that the online payment option is only for those who decide to have their purchases delivered. The ones choosing the store pick up option can only reserve the product online but actual payment has to be made at the store. Now, this isn't a huge problem but it's still misleading to ...