APPS MODEL

APPS MODEL

APPS MODEL

Introduction

Federal and state government agencies, often under the auspices of health boards, have taken a lead role in promoting effective communication. Health communication interventions also have moved beyond the individual level to address global issues such as poverty, environmental issues, and needed reform of the health care system.

The role of the media has been a crucial aspect of health communication. Health communication professionals work in concert with media outlets to further their goals. Examples of the collaborative relationship between the media and health communication professionals include developing health promotion campaigns to target specific audiences. In recent years, health communication delivery strategies have changed dramatically with the advent of online and social media. For example, tele medicine has expanded the delivery of health care and health communication to virtual environments (Hemmings, 2006, pp. 13-19)..

Although the development of health communication theory and practice has a relatively short history, it has reached a critical point of development. Although insights from a variety of theoretical traditions in the social sciences have been adopted, health communication has tended to focus on practical applications and implementation techniques. The field has struggled, valiantly in many instances, to stay abreast of the rapidly evolving scientific and clinical advances that characterize the health care field in general. Yet health communication has enormous potential to alleviate suffering, improve mortality rates, enhance patient satisfaction and quality of life, and promote the overall physical and psychological well-being of society in general. Given the complexities and multiplicities of health communication processes, the need for effective communication strategies cannot be overemphasized (Jerome & Pianta, 2008, pp. 159-65).

Discussion

Values: Being a Student

In this vein, the skill-set of values ??becomes risky effort for students, because if they succeed, that is invested little or no effort involves brightness, this is, it is very clever. When you invest a lot of effort is not the true level of skill, such so that this does not threaten the esteem or value as a student, and if so, the feeling of pride and satisfaction are high. This means that in a situation of success, self-perceptions of ability and effort is not corrupt or damages the esteem and value the teacher gives. Saying that have invested great effort involves little ability, creating a feeling of humiliation. So begins the effort to become a double-edged sword and a threat to students, as they should strive to avoid disapproval of the teacher, but not too much, because in case of failure, suffering from a sense of humiliation and disability (DeBary, 2006, pp. 1049-51).

Since a failure situation calls into question his ability, i.e. their self-worth, some students avoid this risk, and for this they employ certain strategies as the excuse and manipulation of effort, in order to divert the involvement of disability. As mentioned, some of the strategies include: have a minimum stake in the classroom (not fail but neither stands), delay the completion of a task (the subject which studies the night before the test: in case of failure, this is attributed to lack of time and capacity), do not attempt to do the job (failure causes less pain because this is not synonymous with disability), overexertion, copying in examinations and preference very difficult ...