APPROPRIATENESS OF TECHNOLOGIES

Appropriateness of Technologies to Industries



Appropriateness of Technologies to Industries

Introduction

In today's consumer-driven market, where telemarketing is not acceptable to users and more than email marketing resolved by reading or blocked by spam filters. It became difficult for consumers of probability. Social networks have opened up new opportunities for organizations to market their products / services for users without breaking them. Social networking sites have a loyal customer base is very large (and increasingly important), which makes it even more attractive for sellers to advertise and sell their products and services (Sun 2011, 21).

Social media marketing is very different from traditional search engine marketing (Google Adwords, etc.) and is very useful for creating a successful brand. Search engine, most likely visible to users when they search for the item or article. On the other hand, the advertising media may be sent to users in social networks based on the information provided in your profile as a region, age, gender, keywords, education, the workplace, marital status, interests and language relations.

Social media optimisation (SMO) requires that the business ensures that its presence in the media is positive, and any post regarding it appears to the targeted audience as frequently in the search result as possible. A social object may be a video, image or post that the company posts on any social media. SMO requires that the business ensures that social object will generate interest of its consumers. To make the social objects appear in the appropriate search result, keywords should be chosen with caution (Rice 2011, 13).

Moreover, sufficient importance should be given to the placement and timing of the social object. For instance, on a health forum that discusses issues related to injuries during sport, it would make sense for a sports shoe designer such as Nike and Adidas to place its advertisement on the forum instead of a business that makes candies and sweets for children. For this reason, businesses should conduct extensive research to garner data on the consumption patterns of social media among its target audience (Muniz 2001, 27).

In the recent past, the marketers used to have limited paths through which they could have reached their potential customers. If a marketer selected the medium of television as a medium for advertising his product, he had to choose between a number of different networks, timeslots, and dates, many of which could have proved unsuitable for the desired message or the target customers. Advertising through the newspaper was also the same; the marketers had to select a newspaper based on the geography and the demography of the target audience. To use radio, which was another form of advertising, the marketers had to consider the same things as with the advertisement in the television.

The Internet, and more crucially the implicit online communities, has reshaped the entire canvas of marketing by providing the marketers with limitless possibilities of reaching the target audience and the specialization, all in one place. It also addresses the social need of a human ...