APPROACHES TO STRATEGY

Approaches to Strategy



Approaches to Strategy

Introduction

Historically the concept of strategy has been linked to the direction of military operations to achieve predetermined targets. We will relate to a set of decisions and criteria which an organization is geared towards achieving certain goals. Refers to the overall purpose of an organization and establishes a basic framework for whereby, it is transformed and adapted to the environment it is usually influenced by rapid and continuous changes. The concept of strategy, linked to planning, consider several dimensions that can form a comprehensive definition. For example, the definition of objectives and their strategies will allow for selecting priority activities to improve the service or organization and the advantages that appear related to their activity.

The strategy determines and reveals the organizational purpose in terms of long-term goals, action programs and resource allocation priorities. Select the business and activities in the involved or the Organization should participate. Try to achieve a sustainable long term advantage in each of its businesses and activities, responding appropriately to the opportunities and threats from the medium, in which it operates, and the strengths and weaknesses of the organization. Identify management tasks specific corporate business levels and functional. Constitute a pattern of unifying and inclusive decisions. Define the economic and noneconomic contributions. It aims to develop and promote the core competencies of the institution. It is a means for investing selectively in tangible and intangible resources to ensure sustainable competitive advantage.

If, in organizational theory, the emphasis has historically been on the study of their internal operations rather than on how they handle their relationships with environment, it has always been present in the literature strategic, but with variations from one approach to another. It is thus possible to represent several major approaches to corporate strategy as ...