APPLIED RESEARCH METHODS

Advanced Research Methodology

GLOBAL LEADERSHIP SKILLS IN MULTINATIONAL ORGANISATION

University of Sunderland

STUDENT NUMBER: XXX

Off campus

St Patrick's International College, London

Masters of Business Administration

PGBM30

Table of Content

Introduction3

1 The research problem4

2 Research Question and objectives5

3 Literature Review5

4 Methodology8

4.1 Research Design8

4.2 Data collection method9

4.3 Sampling11

4.4 Data analysis11

Limitations, Validity and Reliability Issues13

Ethical issues14

Time and resource plan for the research project14

References17

Introduction

Globalisation and introduction of free market policies have encouraged corporations to trade all around the world and this has led to the emergences of Multinational Corporations (MNC). Multinational corporations are companies with “operations in more than one country” Porter (1990). If we trace the history of MNC's it can be traced back to the age of colonisation when European companies went out to trade worldwide. At an early stage of the process of globalization i.e. during the colonisation overseas trading of trade companies were headed by a trader or a military leader. Expansion strategy has always been a vital part of corporations around the world. As mentioned above expansion strategy is an integral and influential part of any industry, imperative of its mode and sector of operation. It is an indispensable skill in any corporation's human resource ranks. With the changing environment and economic pattern, organisations need to adapt as well according to local culture in order to establish and continue a successful business. Human resource managers in these corporations are in constant need for people with skill to take initiative and lead the business ahead. With increasing competition and an unrelenting strive to generate more and more resources i.e. revenue, assets and goodwill corporations need human resource assets to accomplish these capitalistic requirements.

This brings in the importance of human resources excellent expansion strategy skills o achieve that. Domestic & General is a warranty company specialising in breakdown protection on domestic appliances. They operate in 10 country supporting 150 brands and 110 companies. Their international market has been expanding steadily for the last 3 years including underwriting, claims handling, out-source repair networks etc. Domestic & General a UK based insurance company have started overseas trading in mainland Europe and Australia for the last 3 years. The international market business has doubled in the last year to £62.5m and is growing at a steady pace (Domestic & General report, 2008-09). The 2008-09 annual report of Domestic & General also points out that though the overseas business has doubled in relation to revenue but they are still lacking in market penetration. New country heads have been employed to handle overseas businesses but growth has been slow (Domestic & General report, 2008-09). This research report would be analysing the relation between expansion strategy and growth in business and how it can boost market penetration. The research would try to find out the impact and necessity of directional expansion strategy.

The strategic planning pertaining to the marketing allows the Organization with a proper logical and the methodical procedure that builds up effective strategies of pertaining to global marketing environment. This strategic planning related to the marketing of Organization computers has three ...