APPLE, INC.

Strategic Management

Strategic Management

Introduction

The modern era has seen lots of technological advancements in numerous fields. Every now and then, a company comes up with some sort of innovation in terms of technology. However, the company which has set the benchmark for innovation and technological advancements is none other than Apple, Inc. Apple has done remarkably well to introduce advanced technologies in order to support their motive of innovation. The company has transformed from just producing computers to the other technological devices as well, be it Smartphone's, Mac systems, and also one of the latest to their ranks; Apple Stores.

The journey of Apple started from a small garage, and today it reached to the mountain top position in the industry of technology. Steve Jobs and Stephen Wozniak are the cofounders of Apple, Computer, Inc., which was established in year 1971. The company was initially dealing only on the computer products. However, with the rapid development in the technologies along with the improved living standards of the people, the company decided to broaden its range of products. In 2001, the company launched its very first music player and named it Apple iPod. Since the development in the product range of the company, the management of the company took a major step in the year 2007, when the name of the company was changed with omitting the word “Computers” from its original name, and since then the company is termed as “Apple, Inc.”. Since then, the company has increased their efforts in producing Consumer Electronic goods. The launch of Apple iPhone has been the result of that very move of the company, which has stormed the entire world with its innovative and creative design and applications.

Tim Cook is the current CEO of Apple, Inc., who has replaced Steve Jobs in 2011. The mission and vision of Cook is to maintain the growth and position of the company in the industry, which has been set as benchmark by Jobs. The company has seen an increasing success ratio in Cook's tenure, as the share prices for the company has crossed $700.

5Cs Analysis

5C's analysis is one of the most important parts of the entire strategy of the company. It provides an in-depth analysis about the customers of the company. It also looks into the competition factor in the industry, and how the other companies plan and execute their strategies for achieving the top position in the market. Furthermore, it also considers the external environment which directly and indirectly impacts the productivity and growth of the company. The 5 C's that are included in the analysis are company, customers, competitors, collaborators, and climate.

Company

The company analysis includes designing the goals and objectives of the company, analyzing the current position of the company in the market, what are the company's current performance, and the product line that the company offers to its target market. This allows the company to have an understanding about its strengths and also the areas where they need further ...