Apple Company before and after Steve's death

Apple Company before and after Steve's death

Introduction

Apple incorporation, an American multinational corporation was established in 1976 in Cupertino, California by two pioneer personalities Steven Wozniak and Steve Jobs. Both of the founders have unique skills and both of them were highly interested in electronics. Wozniak, with his innovative mind designed first computer in 1976 and give the name of Apple I which is actually a circuit board and was created at Steve jobs car garage. Jobs insisted Wozniak to sell it in the market (Apple history, 2011). The company incorporated on January, 1977 as “Apple Computers Inc.” After its incorporation, Apple introduced a new computer design namely Apple II which was the first personal computer that comes up with color graphics and also with a plastic case. Apple II was the extraordinary machine which helps the company in boosting their sales. In 1980's the company decided to expand more and therefore in the decade of 1980's Apple introduced a series of computer inventions with advancement such as Apple III, Xerox Alto, Lisa and Macintosh. Macintosh was introduced in 1984 which was the first user friendly computer with graphical user interface (GUI). Macintosh was one of the best innovative inventions by the Apple to introduce GUI. In 1990's, the company introduced portable computers which was the innovative idea of Steve jobs. Later in 2000, Apple expanded its focus on software to include professional, video, music, and photo production solutions, with a view to promoting their products as a "digital hub". It also introduced the iPod, the most popular digital music player in the world. The last innovations did by Steve Jobs were I-phone, I-pad which increases the profits of the company by 200% (approx) (iPod top c transfer, 2012).

Today, apple deals in developing and selling personal computers, laptops, portable media players, mobile phones, software's, and hardware's accessories. The company has about 200 retail stores which are functioning in five countries (2007) and also has an online store where only software and hardware products are being sold. They also have an iTune store which deals in music, music videos, audio books, iPod games, movies and television programs episodes. The company's best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include the Mac OS X operating system, the ilife suite of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products. To run its huge operations the company employs 60,400 employees in 2011(approx.) from all over the world (Hollywood reporter, 2011).

Discussion

Analysis of Financial Performance Before and After Steve's Death

Before Steve's death, the shareholders of the company were worried due to his illness because they are afraid regarding the company's future. Shareholders in United States bought Apple's share because of its huge profitability and good return on their investments. Rumors were spread all over the world that as Steve will die the share price of the company will ...