APPLE COMMUNICATION STRATEGIES

Apple communication Strategies

Apple communication Strategies

Introduction of the company

Apple Inc. - One of the largest U.S. corporations. Initially the company was based Apple Computer in 1976 by three people, but the third co-founder does not believe in the success of the venture and sold its shares (10%) for 800 dollars. Today, these 10% are worth $ 540 million. However, the company has become one of the few in the industry, quickly conquered the market. The first personal computer (Apple initially began to specialize on them, rather than bulky computers that occupied an entire room for) Apple I became quite popular. This was the first computer, which had a built-in support for a keyboard and connected to a monitor, i.e., prototype of the modern desktop PC. But the real success is waiting for the computer Apple II, released a year later, because that is what he was destined to become the first mass model, which are used not only in companies and research centers but also at home. It was a real computer revolution.

Faulty Organizational Communication Strategies

The iphone is a smart phone based on GSM; apple introduced it in 2007. With regard to apple iphone user's apple has unsuccessful marketing strategy for those people who adopted the product early. Apple after the launch of the product decreased the price of the product; it came equal to the price 3G iphone. It served as the a discouraging factor for the consumers of Apple, and the situation became even worst when they chose to cut down the price all more to 50% of what the price of 3G. Loyal consumers of apple continued to buy iphone, and they were communicated with a message that was puzzled with inadaptability when they forced consumers to make use of AT&T as their singular service provider. This scenario caused consumers to go for great opposition at the time when customers were forced to use alternate carriers.

Organizational Communication Strategies Were Later Employed

The penetration strategy was used to penetrate in the market and target the mass market. However, the skimming strategy was used to skim the market and target the early adopters. The early adopters can easily adopt an expensive product because they would feel that other individuals cannot afford this product that is the reason why it can be a differentiating factor in them and other individuals of the mass market.

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