Apple

Date

Apple

Introduction

This global company profile examines Apple Inc, the world's second largest company by market capitalization and its development as a major retailer. Apple is one of the world's most prominent retailers, but its success is underpinned by its innovation as a manufacturer. Operating 343 stores and one of the highest traffic websites worldwide, this profile focuses on the next steps for Apple as a retailer. The paper focuses on the economics of the Apple Inc. Apple runs different businesses and is engaged in offering several products and services like computer designs, servers, network solutions and software and services. The company is running a business in USA mainly, having the headquarters in California and Cupertino.

Apple continues to grow faster than industry in all categories. New manufactory plants and sales offices have continually introduced to regions in order to save time and cost. The exact relationship model provides the powerful differentiator for the company to deliver satisfaction to customers of all sizes and types. Apple has focused most of the resources to support large commercial and formal organizations segment to sustain its growth by delivering superior services over competitors. To adapt market change, Apple extents product categories to consumer electronics for better growth opportunities. Every person has his own distinctive leadership style, some are autocratic and authoritative, and others may be transitional or adaptive. The secret to an exemplary leader depends on the organizational framework. Developing leadership traits involves comparing individual talents with organizational need, and developing skills that both enhance performance and play to individual strengths.

Steve Jobs was an entrepreneurial leader whose aim was solely concentrated on the growth of Apple Inc. in terms of the employees as well as technological innovations. He has turned out to be a great source of inspiration, as a leader, for many people throughout the world. A corporate culture provides a sense of behavior, and a pathway as 'What To Do' and 'How To Do' in order to get your job done in an effective and convenient way. Steve Jobs played a significant role in creating the culture of Apple Inc. as he praised as a savior for the company. The culture is to forget all past learning and devise new ideas for growth. Apple's employees stressed upon the mindset that they, as employees, and the company are the best in every field they enter into (Dubrin, 2010).

Apple has showed tremendous financial performance in recent times and has really strengthened its financial health, which is bound to help them in facing any problem in the near future. It was due to their strong financial health that they were not affected as such by the recent global crisis.

Following are the key steps of the global strategies followed by Apple Inc.

Apple Inc. treats the global market as the domestic market.

Apple Inc. has developed the marketing mix, keeping in consideration the regional and national differences, such as the languages, culture and tastes.

It has created the different systems of global production and distribution ...