Apple

Executive summary

The purpose of this research is to develop the theoretical understanding and the examining of the factors of brand value of Apple that enhance continuity of buyers to be a loyal customer. Apple continues to grow faster than industry in all categories. Apple has focused most of the resources to support large commercial and formal organizations segment to sustain its growth by delivering superior services over competitors. The cell phone market has experienced a growing trend since its launch. It is expected that this trend will tend to grow which is reflected by the fact that the buying and selling of the products has been started through the cell phone medium. Business relations is a formal approach to understand, define and support inter-business activities related to provision and consumption of knowledge and services via networks. It emphasizes on the introduction of online networks as a primary medium through which business relationships can be conducted. It is somehow related to the concepts of Enterprise relationship management and customer relationship management. Marketing strategy component ensures among other key business functions quality management, logistics, management information systems, human resources management the feasibility of supply. Strategic marketing is part of the communication strategy of a company that influences the other strategies dramatically. The main objectives of the marketing strategy usually are: an increase in sales, increase profits, increase market share, leadership in its segment. Goals should be consistent with company mission and strategic goals of the business. Moving towards the global cell phone market where Nokia with 36.4% of the market, with its closest competitor Samsung grasping 19.5% of the market, whereas LG, Motorola and Sony Ericsson with 10.1%, 4.8% and 4.5% correspondingly. Thus, the extended marketing mix tends to integrate elements upstream as well as be analyzed by the overall company strategy such is the aim of Apples strategy.

Table of Content

Executive summary2

Introduction5

Purpose5

Background5

Scope of the Report6

Methodology6

Assumptions and limitations6

Apple7

Apple's Product Diversification8

IMac, Mac mini, Mac Pro and Xserve8

I phone8

The Significance of Delegation8

Marketing Analysis9

Market Segmentation9

Market Trends10

Market Growth11

Target Market11

Marketing Mix Strategies (4Ps)11

Product12

Price13

Place13

Promotion13

Conclusion and Recommendation14

References15

Apple

Introduction

Purpose

The purpose of this research is to develop the theoretical understanding and the examining of the factors of brand value of Apple that enhance continuity of buyers to be a loyal customer.

Background

Apple continues to grow faster than industry in all categories. New manufactory plants and sales offices have continually introduced to regions in order to save time and cost. The exact relationship model provides the powerful differentiator for the company to deliver satisfaction to customers of all sizes and types. Apple has focused most of the resources to support large commercial and formal organizations segment to sustain its growth by delivering superior services over competitors. To adapt market change, Apple extents product categories to consumer electronics for better growth opportunities. Every person has his own distinctive leadership style, some are autocratic and authoritative, and others may be transitional or adaptive. The secret to an exemplary leader depends on the organizational framework. Developing leadership traits involves comparing individual talents with organizational need, and developing skills that both enhance performance and play ...