Annotated Bibliography

Annotated Bibliography

Annotated Bibliogrpahy

Aston, R. and Schwarz, J. (ed.) (1994) Marketing: Gateway to the Next Millennium, AP Professional: Boston, ISBN 0120656256.

Marketing: Gateway to the Next Millennium examines the technology in our everyday lives and it's potential to be the single greatest tool to help humans understand where they are going, where they have been, and ultimately, who they will become. The research compiled in this book exhaustingly examines the future of Marketing and the information superhighway. It exemplifies the relationships that we as individuals and consumers have with Marketing and clarifies its seemingly endless potential to the casual scholar ...