ANNOTATED BIBLIOGRAPHY

Annotated Bibliography

Annotated Bibliography

De Saez, Eileen Elliot. Marketing Concepts for Libraries and Information Services. 2nd ed. New York :

Neal-Schuman Publishers, 2002

This introduction to a wide range of basic marketing concepts and techniques includes an extensive discussion of marketing in the digital age. It explores the potential of e-marketing for librarians and information managers; data mining and customer relationship management; as well basic marketing techniques. Here is a comprehensive foundation and structure for effective strategic library marketing.

Alex James (2005) “The Engagement of Employees in the Strategy Process and Firm Performance: The Role of Strategic Goals and Environment.” Journal of Business Strategies. 22(2), 75.

The authors are all on an associate professor level from different colleges and universities on Colorado, Virginia, and Los Angeles. The study covers the implications of employee involvement in the strategic process in the organisation. Specifically, the discussions cover the relationship between the performance of the organisation and the strategy processes held by the company. The study encapsulated a complete package of literature use and statistical analysis. Though there are certain insinuations and reference to other works, these are mainly for review purposes and not the actual basis of the findings of the study. Moreover, the use of statistical data implies that the main audience of this paper would be academicians and other scholars of organisational studies. In any case, the findings tend to be a result of a methodical analysis of primary and secondary data.  Those who are studying strategic planning processes will find this piece informative and useful in terms of research purposes.

 

Mark Smith (2005) “Evaluating Internal Operations and Supply Chain Performance Using EVA and ABC.” SAM Advanced Management Journal. 70(2), 45.

 has been involved with logistics in the US Air Force for two decades while Dr. Coleman have been using mathematical modelling to analyse managerial decisions with ...