Annotated Bibliography

Annotated Bibliography

Arnold, S.J, Handelman, J, Tigert, D.J (1998), "The impact of a market spoiler on consumer preference structures (or, what happens when Wal-Mart comes to town)", Journal of Retailing and Consumer Services, Vol. 5 No.1, pp.1-13. (Arnold, Handelman & Tigert in this article have developed different models of strategy choices which can be used to develop possible strategies. They laid out systematic series of analysis that would allow organisation to determine what its strategy would be and how to take the further important steps). They presented a matrix that focused on the Wal-Mart's existing and potential products and market. An acquisition means transformation of an existing workforce, a difficult task as opposed to hiring suitably inclined individuals and training them in the Wal-Mart Way. However, existing members of the workforce would be anxious about whether or not they have a job. Once they were assured of their position, the standard Wal-Mart policy, the British sense of fair play would suggest UK employees would give their new employer a chance and be open to trying out new ways of serving customers. UK Wal-Mart employees would not be prepared to take a wage cut in order to contribute to Wal-Mart's low cost strategy. However, the opportunity to share in a tangible way the benefits of success in the form of profit sharing and purchase of company shares at a discount would, at a minimum, serve as an extrinsic motivator. Arnold, Handelman & Tigert discussed that Wal-Mart has entered the UK market in one of the ways discussed in the previous section, it is necessary to make an assessment, based on Wal-Mart's particular operating practices, of its long-term potential in the UK. The profitability of a Wal-Mart UK division is not considered as this will depend upon the costs associated with the entry ...