ANNOTATED BIBLIOGRAPHY

Annotated Bibliography

Annotated Bibliography

Alpert, J.I. and Alpert, M.I. (1990). Music influences on mood and purchase intention. Psychology and Marketing, pp. 109-33.

This book explains the correlation between entertainment factors and consumers' perception on conceiving the whole idea. Today the scholars are showing more interest in exploring the emotional side of the consumers in correspondence to their consumption pattern. Researchers are proposing a variety of techniques to lay considerable impact on the consumers' buying decision. The authors in this book have laid stress on how the commercial aspects can improve the operation of a restaurant. Music alone has its wonders on the mood ...