ANIMAL TRAINING SCHOOL

Animal Training School

Animal Training School

Assignment

Situation Analysis

ABC Animal Training School is a certified and a rapidly growing pet training school that recognizes the importance of relationship between dogs and humans. Currently, the company offers private consultations, individual classes, workshops and training events to its customers. The company has now decided to expand its business model by offering more services across the Australia in its first phase of expansion. In addition, the company also intends to take its business or services to North American region in second phase as this region is also a huge market to grow business. In fact, the company has achieved its business milestone by establishing itself in Brisbane. In addition, this serves as motivation to expand business in other regions nationally as well as globally.

Goals

The vision of the company is to be number one in Animal Training market. in order to achieve company's vision, initial goal of the company is to enter national market of Australia by opening more schools in the selected market. After achieving this milestone, company's goal is to compete in the global market by launching its training schools in North America.

Plan of Action

The target market selected to implement Phase-I is largest cities of Australia including Sydney, Melbourne, Perth, Adelaide and Hobart as the cities are dense populated in comparison to other Australian regions. More people means, more customers. However, the company is also ready to face market competition as there are already other animal training schools in selected cities.

Resources

In this regards, company has acquired sufficient resources to take off that include skilled human resource, state-of-the -art technology.

Roles and Responsibilities

In order to achieve initial goal, company has also brought some changes in its structure the senior management will comprise of Chief Executive Officer (CEO), Chief Operating Officer (COO) and Chief Financial Officer (CFO) ...