Analyzing Organizations



Analyzing Organizations

Introduction

Yahoo undoubtedly is one of the biggest IT companies in the world. It could be said as the pioneer of search engine and remained the most favorite search engine for a considerable time. It also offers several other services like Yahoo Finance and web hosting. Google on the other hand is one of Yahoo's direct and strong business competitors. In the last couple of years, Google's emphasis on simple strategies has made it the market leader by snatching competitive share of Yahoo. The company has been effective in its consumer reach and customer attraction.

Discussion

Yahoo

Yahoo has a good experience of providing service to its customers. It does provide a wide variety of services to its customers and to the advertisers. While segmenting revenues as per nature of business, Yahoo breakups its businesses in services offered, for example, display advertising, search advertising and other sources. Media, market places, communications and communities are the three broad categories by which Yahoo offers it services to users. Yahoo Messenger, Yahoo Answers, Yahoo Groups, Connected TV, Yahoo Mail and Flickr come under this strategic group. Social and communication services for the users are catered using wide product ranges of this category.

Whether one is accessing the services via broad band by any other devices, Yahoo supports all the latest edge communication technologies being used by users. Some services are provided on fee or subscription bases while some are even being offered for free. The fee collected for services and selling display and search advertising, yahoo generates its revenue. Considering the information hunger of its users, Yahoo provides Yahoo Search and Yahoo Local for free. Yahoo local provides business listings, news, deals and events and integration with Yahoo Maps provide maps requested locations (Manber, 2000).

Yahoo market places offerings and services include Yahoo Travel, Yahoo Real Estate, Yahoo Small Business and Yahoo Autos. Listing fees, display and search Business Description advertising, transaction fees and Yahoo also has a significant web hosting platform which provides revenue in this segment. The media segment target users to visit them certain pages of interest and generates revenue from the display on page views. Advertisers are also offered user targeting options according to behavior and search targeting and generate profits from it.

Yahoo is a highly recognized brand of a search engine. Majority still uses Yahoo for email access and searches.

Yahoo enjoyed leadership in search engine and other services until Google came into existnence. Now besides Google others are also offering similar services like Yahoo with much better response. Yahoo search engine page is a heavy, advertisement laden page which take a lot of time to load and then the results were displayed along with add on the consequent page. Comparatively Google search start page has no advertisement is very fast. Yahoo messenger was considered and Yahoo Chat was the social meeting place but they have lost their market share to Facebook and Skype. Yahoo provided advertisements on all its service pages like Yahoo groups, Yahoo Main page and ...