Analysis of Walt Disney Company

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Analysis of Walt Disney Company

Introduction

In year, 1923 two-brother Walt and Roy Disney travelled to Los Angeles to trade their animated cartoons and short films (Alandro, 2010). No one can even dream of that one day names of these two brothers would be the king of entertainment industry, but this is a reality that Walt Disney Company has formed their destiny since past decades by just turning their dreams into reality.

The Walt Disney Company is known as the worldwide entertainment provider whose headquarters is situated at Burbank, California, which runs its business operations from not only across the country but also from other countries like England, Japan, China, and others. The company business operations are divided into five key business segments (media networks, parks and resort, studio entertainment, products for general consumers, and interactive and innovative media).

Disney's prime strong points are its famous brands, huge portfolio of certified characters, and prime networks of its television channels, particularly ESPN and Disney Channels that are operating across the globe (Auster & Michaud, 2013). Walt Disney is particularly remembered for its famous animated cartoons that are providing company with huge competitive advantage over its competitors mainly because of highly responsive brands, important mergers and acquisitions and most importantly quality leadership.

Another important factor of Disney phenomenal success is their use of innovative marketing techniques for their popular brands, for example, company is known for branding their valuable customers as “guest” and surprises each customer by endowing with a miraculous experience and that is the uniqueness of Disney.

Disney has also been very successful in the marketing of their brand name over time. They have branded their customers as “guests” and appeal to them by offering a magical experience only Disney can create. ESPN the leading sports channel of the country is Disney major medial partner, moreover, other channels of Disney that are operating across the globe has considered as the foundation of the success of all Disney franchises(Gordon, 2004). In addition to this, movies that are produced by Disney Network have raised the revenue of the company comprehensively, for example, recent success of Iron Man 3 only in US has given company more than 100 billion revenue this year.

Furthermore, manufacturing and spreading television across the globe endow company with numerous and uncountable opportunities of growth only in the US. For instance, in last five years company has able to expand its TV channels from 19 to 100 which has resulted in the growth of average viewership of more than 100 million people in international market.

In addition to this, company is targeting to expand its business operation across Latin America and is expecting a double increase in the revenue mainly because the major population is of children around age 0-15(Kwon & Yang, 2008). It has been believed that operating within customer jurisdiction is a risky portfolio and Disney prime business segments parks, resorts, and studio entertainment from which company earns major portion of their revenue, however, the management ...