Analysis of UK oil Industry

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Table of contents

ACKNOWLEDGEMENTII

DECLARATIONIII

INTRODUCTIONVI

Over view of UK oil Industryvi

Overview of Premier Oilvii

Overview Aurelian Oilvii

Tullow Oilvii

PEST ANALYSISIX

Political Factorsix

Economic Factorsix

Social Factorsx

Technological Factorsx

SWOT ANALYSISXI

Strengthsxi

Opportunitiesxi

Weaknessesxii

Threatsxii

SMART FRAMEWORKXIV

Specificxiv

Measurablexiv

Attainablexiv

Realisticxv

Timelyxv

PORTER'S FIVE FORCESXVI

Threat of New Entrantsxvi

Threat of Substitute Productsxvi

Power of Buyersxvi

Power of Suppliersxvii

MARKETING STRATEGIESXVIII

7 P's of Marketingxx

DISCUSSIONXXVIII

CONCLUSIONXXXI

INTRODUCTION

Over view of UK oil Industry

The British government announced a package of measures in March 2010 to strengthen the UK's civil nuclear supply chain. The government offered an £80m loan to support the successful UK manufacturer Sheffield Forge masters. This decision was taken as part of a strategic intervention to develop the nuclear supply chain so that it will be able to meet the demands of the next generation of nuclear power stations to be built in the UK. The loan was designed to enable Sheffield Forge masters to build a major new manufacturing facility for ultra heavy forgings for civil nuclear power and other markets. This will make the company only the second in the world with the necessary nuclear accreditation to make the very largest forgings required to make critical components for the global civil nuclear industry. Furthermore, the coalition government is also keen on funding new projects in the area of nuclear energy.

A high-level British trade delegation arrived in India in February 2011 to discuss the possibility of British companies taking part in the building of six giant reactors at Jaitapur on the west coast. This was a significant step after David Cameron signed a pact to share civil nuclear technology during his visit in July 2010. The support of the nuclear industry will place the UK in a much stronger position to develop the nuclear supply chain, which has benefits not only in the UK market but also in the form of exports to many countries that will build nuclear power stations in the years to come. This strategic investment should also help the UK to build an economy with a lower carbon.

Overview of Premier Oil

Premier Oil is engaged in the exploration, development, and production of oil and gas. The company has oil and gas interests in the North Sea, Asia, and in the Middle East-Pakistan regions. It is headquartered in London, the UK, and employed 561 people as of December 2010. The company recorded revenues of $763.6 million during the financial year ended December 2010 (FY2010), an increase of 22.9% over FY2009. The operating profit of the company was $127.7 million during FY2010, a decrease of ...