Analysis of Southwest Airline

Analysis of Southwest Airline Company

Introduction

Southwest Airlines is not only known as country major but also the world's leading and low cost air service provider, which is providing quality services to its loyal customers since last forty years. This airline company was incorporated by Rollin King and Herb Kelleher in year 1971 with the aim of providing quality air service from Dallas to Houston and to San Antonio (Ciliberto & Williams, 2010). Since its incorporation, the airline company has known for distinct and innovative services to its major domestic passengers that provided by other airline company operating in the country. Despite of gaining tremendous success and growth the company has not lost its founding principles and strength of achieving its goals by implementing on its initial mission and vision statement. According to the management of the company, our principles and priorities have not changed, as we still believe in charging low fares, and easy and well-situated schedule of flights, and exceptional services to our loyal customers, but we have slightly altered or changed our style of providing services to our customers.

Currently more than 46000 employees are working in the company, and according to recent reports southwest is operating around 3400 flights per day (Hawkins et al, 2012). Moreover, the company has the record of carrying maximum number of domestic passengers in a single flight and in June 2013, the company has planned service to more than 85 destinations of 42 states of the country. In addition to this, fortune the leading US magazine has listed Southwest Airlines as the best corporate reputed organization of the globe and this shows that company with its innovative and quality services has able to change the standard of airline industries.

Discussion

Mission Statement of Southwest Airline

It was the general perception that Being the largest airline company of the globe its mission statement would be exceptional and unique, but, in reality the current mission statement of the company clearly shows its intention and desire of providing its loyal customers unique and exceptional services. The mission statement of Southwest Airlines Company is being illustrated as follows.

“The Southwest Airline mission is its level of dedication for conveying extensive and premier quality services to its loyal customers with the wisdom of affection, easiness, personal satisfaction, and character of the company”



Vision statement of company

Southwest Airlines for the accomplishment of its mission has formulated a unique vision statement that mainly focuses on its employees, communities and to planet. Company is devoted to offer its employees a competitive working environment in which every employee has the opportunity of achieving his/her desire goals and objectives. The prime reason of providing such a working environment to its employees is that company believes that its current success is only because of the hard work and devotion of its employees.

Moving forward, company major goal is to become the preference airline of population that they have served, mainly because these people are the only reason of our success, and because they support ...