Analysis Essay # 2



Analysis Essay # 2

Introduction

Information Technology is a vital component of the modern era, almost every house in the modern era comprise of a computer and an internet connection to stay connected to the global world, as computer have become an integral part of the house hold environment, the business world has seek this rapid spread of computer as one of the major markets of consumer products.

Amazon.com is one of the pioneers of electronic commerce which began its virtual door to door service in the year 1995 by selling books, music and videos online. Amazon is one of the most popular brands of internet and is one of the most authentic sources to purchase legal products. It has gained its market worth by providing its customers the best online experience by serving with best customer satisfaction.

Amazon has developed a state of art online information system where it incorporates various innovated technologies to maintain a high quality user experience. The technologies for which amazon.com has gained vast popularity include 1 - click ordering, easy to use search engines, personalized shopping services and unique browsing features. The information system is not only fast and user friendly but also includes various security features that allow the customer to do online transaction through credit cards without any hassle and the communication of the customer is also privatized by the information system of the amazon.com. Another added feature of the information system of the amazon.com is that it caters the customers from all over the world.

Discussion

The market of the internet is rapidly growing as a significant increase was observed when the market share of internet based products increased from 43 billion U.S. dollars in the year 1998 to 1.3 trillion U.S. dollars in the year 2003. Amazon.com has a significant share of the products which it sells under its banner as it holds 16% of the market share of electronic commerce market. Amazon is currently holding various domains to sell its products all over the world. The domains of Amazon include amazon.co.uk, amazon.com, amazon.de, Earth's biggest bookstore, Internet Movie database and 1 - click are the registered trademarks directly under the corporation of Amazon's information system.

The information systems at Amazon.com are highly robust with extensive security checks and high speed working capacity. The reaction time is far less then the rest of the competitors making the searches instant for the customers and are connected to huge data farms where the data of the website is stored. The core idea of the working of the information system of amazon.com is such that if a customer purchases a certain equipment from there website he must needs to click the product and have a virtual preview and then just enter the postal address and the credit card number for the product to be delivered at the door steps of the customer(Bharadwaj, et al. 2013). The information system at Amazon bring in an extra feature of high security which ensures that the credit card number and ...