[Analysis CRM and marketing processes using AI search strategies]

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Acknowledgement

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Abstract

This paper hunts for to use the balanced scorecard set about to conceive a presentation estimation device for AI implementations, differentiating the criteria which signify higher grades of achievement in AI for internet businesses. A presentation estimation device considering the achievement of AI implementations under the clientele, interior enterprise, and discovery and discovering, and economic perspectives of the balanced scorecard is constructed. A total of 72 internet enterprises in Turkey were reviewed about how much their CRM implementations assisted to the enhancement in diverse assesses under these four perspectives. These enterprises are categorised as those with high versus moderate grades of seen AI success. T-tests are undertaken to find out which achievement criteria differentiate these two assemblies more significantly. The experiment dimensions are somewhat little due to the adversity of assembling facts and numbers from internet enterprises on a strategic topic for example AI. Perceived AI achievement is considered founded on the responses of a lone respondent from each business. With thriving AI programs, internet enterprises can know-how important grades of improvements under all the four perspectives of the balanced scorecard, encompassing substantial assesses for example economic conclusions and the less substantial signs for example clientele worth, discovery, excellence, and effectiveness in enterprise processes.

Table of Contents

CHAPTER 2: LITERATURE REVIEW12

Theoretical framework12

Diverse approaches to measuring AI performance14

APPENDIX59

Chapter 2: Literature Review

Companies vying for market power are relentlessly looking for modes to step before their competitors. This, although, is evolving a more demanding aim as fast advancements in expertise lead to expanding transparency of trading undertakings, producing it tough to accomplish long-lasting differentiation. Successful clientele connection administration (CRM) is one of the foremost comparable benefits that businesses can exploit to avert buyers swapping to other companies. The significance of productive CRM implementation is intensified in the e-business natural environment since clientele commitment is much tougher to set up in this domain. Therefore, comprehending the dynamics of AI and considering its influence on organisational conclusions for e-businesses are crucial.

 

The Background: Evolution from CRM to AI

The foremost aim of CRM can be conveyed easily as comprehending and healing clients better for expanded commitment and profits. The notion has gone through a stepwise evolution from direct posted letters and trading practices to its present state, which disagrees from these preceding efforts by adhering significance to “reshaping connections between businesses and clients rather than of seeking to sell” (Rudolph, 1999; cf. Tan et al., 2002).

Although it mentions to such a centered topic in trading, there is a diversity of outlooks about what CRM really ...