ANALYSIS

Analysis of Mission, Vision, Social Responsibility, Strategic Planning



Analysis of Mission, Vision, Social Responsibility, Strategic Planning

Introduction

General Motors is a manufacturer of cars and trucks founded in 1908 and headquartered in Detroit (Michigan), United States. In 2009, it became the third largest industrial group in auto production, behind Japan's Toyota and the German Volkswagen. By May 1, 2009, GM had 326,999 employees and assembly plants in 33 countries. With few exceptions, General Motors has sold its other models under several brands. In 2005, GM sold 9.17 million vehicles globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Oldsmobile, Pontiac, Saab, Saturn, Opel and Vauxhall. GM operates a finance company, GMAC Financial Services, which provides financing and insurance for automobiles, residential and commercial. The GM subsidiary OnStar is a provider of information services and vehicle safety.

Toyota is a Japanese multinational company, founded in 1933 by Kiichiro Toyoda. In the year 1980, Toyota first caught the attention of the world, when it was noticed there was something special about Japanese quality and efficiency: Japanese cars lasted longer than American cars and require fewer repairs. In July 2006, Toyota crossed over Ford in car sales, and in the year 2007 became the first car manufacturer in the world that overtook General Motors. There were speculations that year 2008 was a year when there was production and sales of approximately 9.8 million vehicles, along with increased sales. Toyota is the leader in the automotive industry featuring a box of eight-speed automatic transmission guide, real time traffic routing with dynamic reallocation and a four-zone climate control with infrared technology in some of their models (Connelly, Mary, 2007).

Discussion

Mission Statement

General Motors

“G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment” (General Motors, 2006a).

Toyota

“To sustain profitable growth by providing the best customer experience and dealer support” (Toyota, 2006).

Comparison of the mission statement

The mission statement of both the companies clearly defines what both these organizations are trying to achieve. Both the automobile companies are focusing on providing its customers with the best products and services, in order to make sure that their customers are at the receiving end of the best customer experience and superior value. Therefore, it can be said that the mission statement of both the companies is such that each and every individual working in the organization is aware of what the organizations are trying to achieve. Through focusing on their mission statements, the companies should be easily able to develop their strategic decisions.

In Toyota's mission statement, they have put all their focus on providing the customers with the superior experience, in order to achieve growth. The one thing that I think they could have added to their mission statement is the fact that they might have included factors related their social ...