ANALYSIS

Image Analysis Shalimar Perfume Advert

Image Analysis Shalimar Perfume Advert

Introduction

Description

In this assignment that is the analyzing the image of the Shalimar Perfume advert, there are many things going on in the mind of photographer, the maker of the advertisement. The photographer basically fulfils the need of the advertiser what they are trying to portray towards the audience. And the fashion industry and schools play a major role with it because there is huge connection between knowledge and training, industry and experimentation. For the world of fashion it is very necessary to note down the visible presences, and the physical presence of the object's status as an innovator and incubator. Since we see that there are many things that come out every now and then so the specific object should be portrayed in a way that it catches the eyes of the audience, also that they are forced to think the idea behind it. So the description of the product and the way it is portrayed is very necessary. There are many ways in which the style of the product is described, or basically a genre is attached to it.

When focusing at the Shalimar Perfume advert we see a lady in the photograph that was taken by Paolo Roversi and the model is Natalia Vodianova, where the photo is suppose to symbolize the chastity and the innocence of the woman's boy, the new Eve. It is simple photography and the main point of focus is the lady only and she has been given a sharp view through the angle from where she has been captured which is the centre of the attention, who ever sees the advert or the picture of the product they will be first capable of seeing the lady on the cover. There are many views of viewing or observing a picture because it has the capability of portraying a culture, a social structure of even behaviour of the individual, many different things can be viewed and there can be many elements that are involved in an advert. The style or the form of the image can be viewed as expressionism of behaviour because it is taken in a way that it is portraying the innocence and showing the image of new Eve, so if we analyze the character of eve she was simple and innocent lady since that is what the image has been related to.

Contextualization

The work of Paolo Roversi that we are looking over is the Shalimar perfume advertisement campaign that he dealt with. He always had this love for photography that grew more and more when he went to Spain for a family holiday where the young photographer ended up in creating a darkroom within an available cellar. First he began working for the press and then later on since He moved to Paris he got connected with the fashion photography. His work has been quite famous all over and it was visible in the Italian and British vogue, the i-D, Harper's ...