An evaluation of the role of aggressive pricing strategies in marketing campaigns - A Case study of Wal-Mart

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ACKNOWLEDGEMENTS

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

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DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTS2

DECLARATION3

CHAPTER 1: INTRODUCTION1

Company profile1

Rationale2

Theoretical framework2

Aim of research2

Objectives of Research3

Research questions3

Structure of the Research3

Chapter 2: Literature Review3

Chapter 3: Methodology4

Chapter 4: Finding and Analysis4

Chapter 5: Conclusion and Implications4

CHAPTER 2: LITERATURE REVIEW5

Importance of Pricing5

Marketing Approach6

Pricing Methods7

CHAPTER 3: METHODOLOGY8

Data Collection8

Data Analysis8

Limitations of Research8

REFERENCES10

CHAPTER 1: INTRODUCTION

In this report main focus will be imposed on different types of pricing strategies which enable organizations to obtain their goal. As different companies adopt different pricing strategies to meet their organization goal, and to investigate how organization analysis a pricing problem and formulate a price strategy (Baker 2006, 12). Further various factors which effect pricing in the organization : cost of production , competition, customer demand , as organization have to move in accordance with these changing factors. Organization which are not able to analysis price strategy successfully they have to face loss. As pricing is an important aspect for the success of any organization (Oxenfeldt 2004, 28).

Company profile

Wal-Mart Stores, Inc. is a multi- source U.S. , the largest retailer in the world, and its sales and number of employees, the largest in the world. Its business concept is the grocery store, low price and high volume. The company was founded by Sam Walton in 1962, was incorporated on October 31, 1969 and trades on the NYSE since 1972. Wal-Mart is the largest private employer and the largest grocery retailer in the United States. . It also owns stores Sam's Club.

Wal-Mart operates in the UK with Asda brand in Japan with the Seiyu brand, and in India and Best Price. It also has operations in Argentina , Brazil , Canada , Costa Rica , El Salvador , Guatemala , Honduras , Mexico , Nicaragua and Puerto Rico and Chile under the brand name of the Array. Wal-Mart investments outside the United States have had mixed results: its operations in the United Kingdom, South America and China have been very successful, while in Germany and South Korea was forced to close because of the limited success of its stores (Cravens 2000, 445).

Rationale

Price is the one of element of the marketing mix that produces ...