An evaluation of the role of aggressive pricing strategies in marketing campaigns - A Case study of Wal-Mart

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ACKNOWLEDGEMENT

No words can express my appreciation and gratitude to my research advisor _______ through the course of this research, Professor _____has taught me numerous values that extend well beyond the realm of _________ (Your Subject Name). His emphasis on dedication to work and his valuable and practical insights of life are some of the major highlights of my education at The University _________. To Professor _____, I say with great respect, thank you very much.

It is a great honour for me to have Professor _______ on my dissertation committee. His insightful suggestions and comments are a major asset to this research. I learned so much from Professor ______, and I will always remember him as a truly superb teacher. To Professor _____, I am greatly indebted.

I would like to thank Professor ______ for his contribution to this research. Professor _____ has provided me with essential input and guidance as an outside member of my committee. His remarks and suggestions are greatly appreciated.

I would like to thank _____________ for the support they had provided me throughout the research project.

I would like to thank _____________ for their support and help in this research.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for the academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

BACKGROUND1

Introduction1

Problem Statement2

Significance of the Study2

Importance of Pricing3

Role of aggressive pricing strategies in marketing campaigns4

Case Study: Wal-Mart4

Introduction4

Mission and Values5

Wal-Mart's Business Model5

Alliance with Its Value's6

Value Proposition6

Wal-Mart and Pricing6

INDUSTRIAL BACKGROUND8

Introduction8

Market value8

Market value forecast8

Market segmentation I9

Market segmentation II9

RESEARCH AIM AND OBJECTIVES, RESEARCH QUESTIONS10

Aim of the Research10

Objectives10

Research Questions10

RESEARCH METHODOLOGY12

Introduction12

Research Method12

Research Approach13

Qualitative Research13

Case Study14

Literature Search14

Data Analysis15

Limitations of Research15

TIME SCALE17

RESOURCES18

REFERENCES19

BACKGROUND

Introduction

After the passage, of the Greek era, retail stores and local markets in different towns have been gained a lot of importance in the local communities and have become the heart of different societies. These retail stores and local are a reservoir of necessary services and goods, which are needed in the daily life, in addition to, it serves as a place where neighbours and friends meet and fulfil their social needs. We can found such retail stores and local markets in almost every neighbourhood. The vitality of these local markets and retail stores is a very good measurement of the financial and economic health of the local economy (Oxenfeldt and Alfred 1975 pp 135- 141).

Basically, one can find two major types of retail stores in the country, i.e. independent businesses and chain stores. We can define a chain store as a store, which has a number of retail stores underneath the same owner. Every store in a chain store normally shares a common brand and name, a common range of products, appearance, and operation methods. The growth was assisted by sub-urbanization and ...