AN ANALYSIS OF THE BUSINESS AND FINANCIAL PERFORMANCE OF VODAFONE LIMITED

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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ACKNOWLEDGEMENTii

DECLARATIONiii

ABSTRACT7

CHAPTER 1: INTRODUCTION8

CHAPTER 2: LITERATURE REVIEW11

Launching New Services12

Annual accounts of Vodafone Limited15

Annual accounts of Orange Limited15

Financial Analyst's report16

Interim Reports17

CHAPTER 3: METHODOLOGY19

Library Research19

Websites Visited19

CHAPTER 4: ANALYSIS AND PRESENTATION22

Industry Trends - Mobile Sector22

Market Data Analysis23

Market Share24

Sales Growth25

Liquidity Ratios Current Ratio26

Profitability ratios30

Efficiency Ratios Accounts Receivable Turnover32

Business Analysis of Vodafone Limited41

Mobility improves business performance42

CHAPTER 5: CONCLUSION48

CHAPTER 6: RECOMMENDATION51

REFERENCES54

ABSTRACT

Vodafone has had a strong growth since its incorporation. Vodafone commands a large percentage of the United Kingdom market and is the market leader in the telecommunication industry. Its overseas operations have also had a strong growth and they are one of the biggest telecommunication companies in the industry. Vodafone achieved other corporate social responsibility, in the energy sector it aimed to reduce its CO2 emissions by 40% by 2011 but it decreased it by 50% three years earlier, it also aimed to collect a million handsets for reuse and recycling by March 2010 but it collected 1.3 million handsets exceeding its target it also aimed to reuse and recycle 95% of network equipment waste by March 2010 it exceeded this as it sent 98% for reuse and recycle.

CHAPTER 1: INTRODUCTION

This research and analysis report examines the financial position of Vodafone limited. The analysis is carried out from a shareholders point of view. I will carry out this research by looking at the key performance ratios and other important aspects of the business. The research will evaluate Vodafone's performance in light of general economic environment and also make comparison with Orange Limited one of its closest rivals.

I chose to research this topic because of my fascination with the telecommunication industry. This started with the introduction of the mobile telecommunication service in Nigeria in 2000 the growth of mobile telecommunications in Nigeria within the past eight years has been outstanding. Within the past eight years, there has been so much development and service improvement within the industry spanning from SMS, services, MMS to 3G technology. This has also brought about a great level of job and wealth creation within the general economy. Currently, the telecommunications industry in Nigeria is the third largest employer of labor. One can easily imagine how phenomenal this is considering the level of growth and improvement within the short time it was introduced.

I chose to analyze Vodafone because of the numerous interesting articles I read about Vodafone in the press and ...