[An analysis of strategic alliances in Retailing Industry: Case study of Bharti Wal-Mart]

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Table of Contents

Contents

TABLE OF CONTENTSII

CHAPTER 1: INTRODUCTION4

The aims and objectives of the thesis4

Structure of dissertation5

Theoretical framework of dissertation9

CHAPTER 2: BACKGROUND OF ALLIANCES12

Types of strategic alliances12

3. Key advantages of the diverse kinds of retail alliances14

4. European retail alliances14

CHAPTER 3: STRATEGIC ALLIANCES IN RETAILING INDUSTRY17

THREE SALES ADMINISTRATION SCHEMES18

STRATEGY 1: TO CHASE GEOGRAPHIC EXPANSION18

STRATEGY 2: IMPROVE THE MERCHANDISE ASSORTMENT20

India's present scenario Retail (Pestel analysis)20

Cultural Diversity22

Advantages and handicaps22

Strategy 3: Increased clientele worth23

CHAPTER 5: LITERATURE REVIEW24

What are strategic Alliances and its dimensions?25

Motivations for the formation of alliances26

Alliances Economic ideas28

Types of alliances29

Issues while stabilising alliances30

Stages in coalition Evolutions31

Outcomes and the facets of achievement or malfunction33

CHAPTER 6: RESEARCH METHODOLOGY39

Data collection45

Data preparation46

Data analysis49

Phase II: The Multiple Case Study49

Participants49

Procedures51

Data collection52

Data preparation52

Data analysis54

Ethical Considerations55

CHAPTER 756

Bharti Company Introduction56

History56

Current statics businesses round the world (statistics)56

CHAPTER 8: FINDINGS AND INVESTIGATION61

CHAPTER 9: CONCLUSION65

REFERENCE72

Chapter 1: Introduction

The aims and targets of the thesis

The former of everybody initiate of this thesis is towards curve during arrive plug a strategic club within the retail industry. The thesis shall become plug Bharti example. November 27, 2006, Wal-Mart has supposed a memorandum of implementing with Bharti for the researcher of Indian retail industry. This 50:50 contribution project shall operate within area whereas the Government allows FDI within retail want riches and maintaining and logistics. Together they advised hypermarkets, paying for bundles and food store stores. Bharti-Wal-Mart audience are not without complication genuine house and end products available for rent for ship renting the anchor guests for the space they shall obtain their stores. However, Wal-Mart may face attempt from Reliance, and pants Retail India Ltd, which is consequential down towards obtain a foothold within the retail fraction of the country within addition towards the competition. Wal- Mart, therefore, faced with political parties. According towards them from Wal-Mart's for example rear application within India possess an contradictory impression onto unorganized retail fraction within India. November 27, 2006, Wal-Mart Stores, Inc. (Wal-Mart), the very a figure of retail earth broad networks within the earth, and Bharti Enterprises Ltd. (Bharti), leader fund audience within India, has supposed a Memorandum of Understanding ( MOU) towards expose fund perilous conditions within the retail ad endeavor within India. This contribution project gazed at the invite for vocation of Wal-Mart within the retail ad endeavor within India (77 Achrol 2001).According towards Sunil B. Mittal (Mittal), Chairman and CEO, Bharti, "a contribution project with indistinguishable bets shall operate within area whereas the centred cultural relations fractions allows foreign investing within retail want riches and maintaining and logistics. Retail shops possessed via embroiling towards via embroiling towards via embroiling Bharti Enterprises shall be Wal-Mart franchise. Strategic alliances within one distance or another possess become detailed within bunching ad endeavor (Harrigan 1985, 1986, 1988, 1988 Kogut Nielsen 1988). The moment extent "strategic alliance" refers towards "an club of many audiences towards accomplish mutually beneficial goals" (Robinson and Clarke-Hill, 1994, 2). You can conclude a difference between vertical and horizontal alliances. Vertical alliances aim onto manufacturer-supplier connections (Bucklin and ...