American Airlines

American Airlines

Introduction

American Airlines, also known as AA is a major airline brand in the United States of America. The brand is owned by the AMR Corporation and is headquartered in Texas, USA. American Airlines has effective operations on both international and national levels, with focus throughout North and South America, Caribbean, Asia, and Europe. At American Airlines, diversity has been encouraged considering the pioneer brand image. The brand has incorporated this strategy in the organizational philosophy (American Airlines, 2013). American Airlines operates on the vision to highly benefit its consumers, human resource personnel, suppliers, and other associated to the brands. ...